Brand kit.
Everything you need to talk about Finagotchi without making the ghost cry: the logo, the colors, the type, the voice, and the rules. Download what you need and use it as documented — the chain is the referee, but this page is the style guide.
Lockups, the brand symbol, animated ghost loops, and the social banner. SVG, PNG & GIF, one zip.
The name
finagotchi.
One word, capital F in prose: Finagotchi. The wordmark is always lowercase and keeps its trailing period: finagotchi. Never FinaGotchi, never Finagotchi App, never Fina.
Logo
Primary lockup
Flower symbol + lowercase wordmark, for light backgrounds. Symbol and period always stay Sky.
Reversed lockup
For Navy and dark imagery. The wordmark goes frost; symbol and period stay Sky.
Brand symbol
The flower alone, for avatars, favicons, and tight spaces. Always Sky, on light or dark.
Clear space: at least the width of the flower symbol on every side. The symbol and the period are always Sky — never recolor them to match a background or a mood.
Color
Light-first on the web, Navy after dark. Brand Blue carries the actions; Sky carries the identity; Ghost Cyan belongs to the mascot alone.
Typography
One family does everything: DM Sans. Weight, size, and tracking do the talking — never a second face.
finagotchi.
Better financial habits within reach.
Your pet runs on a 7-day Care Clock, refilled by every verified save. The chain is the referee — the deposit either happened or it didn’t.
Voice
High-stakesPlayfulUncompromising
Urgent, confident, slightly degen. Saving is a weekly survival game and the copy says so — but the stakes are real, so the tone stays honest.
SayThe chain is the referee.
NotWe verify your progress with our partners.
SayYour streak is an asset position.
NotBuild healthy habits for your future self.
SaySave weekly, or it dies.
NotDon’t forget to check in this week!
Not childish, not clinical fintech, no guilt trips, no wellness-speak — and never frame the pet as a flip. Speculation is the thing the brand exists to kill.
Mascot & sprites
The ghost is the product mascot — it lives in the app and the hero, never in the logo. It idles, it winks, it evolves — and yes, it dies. Use the animated loops where motion is welcome, the stills everywhere else.
Rules of play
Do
- Set the wordmark lowercase with its trailing period: finagotchi.
- Keep the symbol and the period in Sky #8EBCF3, always.
- Use the reversed lockup on Navy and dark imagery.
- Give the lockup clear space — at least the symbol’s width on every side.
Don’t
- Recolor, rotate, redraw, or add effects to the flower symbol.
- Re-set the wordmark in another typeface, weight, or casing.
- Place the light lockup on dark backgrounds — use the reversed one.
- Imply partnership, endorsement, or price speculation with the brand.